Credit Union Times | By Myriam DiGiovanni

The Young & Free world just got a little more connected with the launch of the Living Young & Free Show.

Currency Marketing Program Manager and Living Young & Free Community Manager Cheryl Weins will host a bimonthly coordinated show. Each episode will feature three, two-minute educational segments from Y&F spokespeople Myles Peterman (Alberta), Josh Sutherland (South Carolina) and DeAndre Upshaw (Texas). New episodes will be produced every two weeks and will be posted on each of the Young & Free sites as well as the Living Young & Free central site (livingyoungandfree.com).

According to Currency Marketing President/Creative Director Tim McAlpine, the move to grow a loyal audience through syndicated shows rather than posting random videos hoping for a viral sensation makes sense considering 24 hours of new video is posted on YouTube every 60 seconds.

McAlpine said the Living Young & Free Show will also be distributed on Blip.tv, iTunes as a video podcast, the Y&F YouTube channels, Y&F Facebook fan pages and “anywhere else we can post it. The more places we can get it seen the better.”

The Young & Free program is a financial management package designed to engage 19- to 25-year-olds toward effectively managing their money through nontraditional mediums, such as a microsite, Facebook, Flickr, Twitter and YouTube.

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